If you sell jewelry, there are a lot of factors that can contribute to your success. But arguably the most important is customer service. Sturdy Store Displays has recently received new sit down showcases.

Think about it: You walk into a jewelry store seeking help. You see a personable young man, who smiles and asks you if you need help. You say, yes, I need a platinum wedding ring for my fiancée. He says, please, follow me. You stand, hovering over the showcase, pointing and trying to decide on a ring as you shift your weight from foot to foot.

Versus: You walk into a jewelry store seeking help. You see a personable young woman engage you with a smile and ask you if you need any help. You respond, why yes, as a matter of fact, I’m looking for a white gold engagement ring. She says, please, sit down and make yourself at home, while I show you the jewelry you’d like to see. Reclining, you decide on something that’s perfect for your girlfriend!

I like the latter scenario. Not only is it physically more comfortable, but a sit down glass showcase allows both parties to feel more relaxed and enhances the entire shopping experience.