My husband and I own a jewelry store. We are just a small business trying to compete with the bigger retailers, and while he manages all the financial matters, he leaves me to take charge of all the aesthetic matters, which includes buying and setting up. A glass showcase is very important to jewelry showcases because it’s how we display our product. So I wanted to really make our showcases the focal point of our store, because the jewelry speaks for itself. Who did I turn to? Sturdy Store Displays.

When I was looking for showcases I saw a lot that were just that: showcases. But when I went to Sturdy Store Displays, they provided me with so many options that made the jewelry part of the showcases. Halogen lights and mirrored ends make it seem to the customer like there’s an endless treasury of diamonds within the showcase – a little treasure chest. It makes them want to take something from the jewelry showcase, and usually, they do! We have a glass showcase that is classy and most of them have a certain attraction that makes you want to feel like a natural diamond owner. So when you’re looking for Streamline Showcases or retail display of any sort, go to Sturdy Store Displays. It really does make a difference.

If you sell jewelry, there are a lot of factors that can contribute to your success. But arguably the most important is customer service. Sturdy Store Displays has recently received new sit down showcases.

Think about it: You walk into a jewelry store seeking help. You see a personable young man, who smiles and asks you if you need help. You say, yes, I need a platinum wedding ring for my fiancée. He says, please, follow me. You stand, hovering over the showcase, pointing and trying to decide on a ring as you shift your weight from foot to foot.

Versus: You walk into a jewelry store seeking help. You see a personable young woman engage you with a smile and ask you if you need any help. You respond, why yes, as a matter of fact, I’m looking for a white gold engagement ring. She says, please, sit down and make yourself at home, while I show you the jewelry you’d like to see. Reclining, you decide on something that’s perfect for your girlfriend!

I like the latter scenario. Not only is it physically more comfortable, but a sit down glass showcase allows both parties to feel more relaxed and enhances the entire shopping experience.

A jewelry showcase is usually available in a wide range of designs, colors, materials and sizes - depending on what you want for your store. These jewelry showcase units are used to add an extra hum of beauty to the jewels and jewelry you have in your store. While regular shelving can be used as well - the showcase gives you the added benefit of not only making the jewelry seem more beautiful, but it helps protect against theft as well. It's a lot harder to "steal" something from a store when its behind lock and key, and that is what these retail display products offer.

The display size and type you choose from should be considered when buying one - too bulky or big of a showcase and the display could look out of place. Too small, and it looks too busy and unorganized! You should also figure out what kind of materials are going to look good against your type of jewelry. For example, if you are selling something like vintage or Victorian jewelry, something like a wooden retail display may look better matched with your jewelry whereas if you are selling silver or platinum jewelry that has a more modern look, something like a silver plated display might look more aesthetically pleasing to the eye.

Remember this is a glass showcase to "show" off your merchandise - you want the case to be secure and pleasing to the eye, but also sturdy store displays can also play into an organized look as well by utilizing streamline showcases to act as a "path" through your store