While shopping, there are several factors that can contribute to us buckling down and making a purchase or leaving the store with a bad impression. If you run a retail store and would like to know what makes customers ignore your sparkling retail display to walk out with a chip on their shoulder, read this little guide.

1)    Messy Dressing Rooms: If your store has fitting rooms, you should keep on top of the order and cleanliness as it is a huge pet peeve of many shoppers. In addition to looking better, it enhances your loss prevention by being able to keep track of merchandise easier.

2)    Burned Out or Poor Lighting: Lighting is incredibly important when you’re making an overall judgment about a place. You want to choose lighting fixtures that highlight and accentuate your store’s strong suits, which goes for in the store and in the store fixtures as well.

3)    Loud Music: If your customers wanted to go to a nightclub, they wouldn’t be at your store. Take that into consideration when selecting your music and your music’s volume. It should be background music, not overwhelming.

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Sturdy Store Displays Blog

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