Retail is an extremely competitive market.

Most stores have tight profit margins are and constantly looking for new and innovative ways to attract customers while saving money. Consequently, the “use and improve what you already have” mantra is really taking stride with many conscientious store owners. One area that many retailers are starting to realize is important to customers, is lighting. The distribution of light in a space, particularly luminance in and on room surfaces like store fixtures, appear to be a major determinant of room satisfaction.
Think about it: a bright room indicates cheeriness, and cheeriness and spending seem to go hand in hand.

Most of the time, when you’re in a gloomy mood, you’re mind is focused on other things besides spending money. Bright store fixtures that really illuminate the products not only work on highlighting their attributes, but contribute to the overall lightness and cheeriness of the atmosphere. There are many options for lighting in your retail environment, and you should really research which type works will with your particular environment. All in all, illuminating your products is key. You should think of your store fixtures as stages and your merchandise as the stars. You need the proper lighting to really get the audience’s, or your customer’s, attention.

When you’re just starting out in the jewelry business, it can be incredibly intimidating. If only it was as easy as buying a few Streamline showcases, filling them with merchandise and setting up shop! Closing sales and making profit takes extreme dedication, willpower, and thick skin. Success doesn’t happen overnight, it takes a while to get the rhythm of things, usually by trial and error. A really great way to get keen insight into the industry from others is to join professional organizations. Not only is it beneficial to you for networking purposes, but it beneficial because it makes you more credible in the eyes of the potential buyer. Here is a list of a few organizations that any jewelry store owner could benefit from:

http://www.rjomembers.com/ - Retail Jewelers Association- An organization of independent jewelry retailers.

http://www.nationaljeweler.com - National Jeweler Network – A group that is concerned with current affairs and trends affecting the jewelry trade.

http://www.jewelers.org - Jewelers of America (JA) – Another national association for the retail jewelers.

http://www.ags.org - American Gem Society- One of the oldest and most respect jewelry associations in the world and is particularly exclusive.

http://www.mjsa.org - Manufacturing Jewelers and Suppliers of America (MJSA)- According  to their website, MJSA exists to “provide the resources and support necessary for U.S. –based jewelry designer, manufacturers, and supplies to compete successfully.”

And if it’s a jewelry showcase you’re looking for, SturdyStoreDisplays.com has everything you need to make your merchandise sparkle.

1)    Messy Dressing Rooms: If your store has fitting rooms, you should keep on top of the order and cleanliness as it is a huge pet peeve of many shoppers. In addition to looking better, it enhances your loss prevention by being able to keep track of merchandise easier.

2)    Burned Out or Poor Lighting: Lighting is incredibly important when you’re making an overall judgment about a place. You want to choose lighting fixtures that highlight and accentuate your store’s strong suits, which goes for in the store and in the store fixtures as well.

3)    Loud Music: If your customers wanted to go to a nightclub, they wouldn’t be at your store. Take that into consideration when selecting your music and your music’s volume. It should be background music, not overwhelming.

If you are a retail business owner and feel like you’re in a rut, it may be time you dressed up your store a little bit. People do it all the time for themselves. When someone is feeling bored and run-down with their appearance, they change something. Usually, it’s going out and buying some new clothes, or getting a new hairstyle, or maybe buying a nice watch. The point is, in order to get out of that rut, you have to make changes.

If you’re store is in dire need of a fresh look, you should look into some new store fixtures. Updating the interior of your store can make all the difference to you and the people you’re trying to attract. If you’re merchandise isn’t selling as well as you’d like it to, you should look into getting some sparkling new Streamline Showcases. In many stores with slow sales, it’s not the merchandise’s fault that they aren’t selling, it’s the way the merchandise is presented that’s not selling it. Glass Displays really draw the eye in and lock in the sale. 

There are many different kinds of store displays. The jewelry showcase is much like the half vision showcase, both are good for displaying one level of jewelry. Below is the jewelry showcase.





Full vision and extra vision showcases are good for multi-level sturdy store displays.





Multi-level sturdy store displays on a grander scale include display towers, wall cases and trophy showcases, which display increasingly more amounts of jewelry. Below is the wall case.




For showcases behind the counter, there are corner showcases, countertop showcases, and glass showcases, which are all multi-level, and are perfect for more valuable items, that you want to distance from the customer in order to convey their importance. Below is the corner showcase.

Streamline Showcases have an interesting history. The word streamline means to “follow the path of least resistance,” and it can also mean “to simplify and organize.” The term was applied to store displays in the 1930’s, incorporating the functionality of the Bauhaus movement, and the spartan aesthetic of American art deco. It makes sense then, that if you want to have a retail display that simplifies and organizes all of your jewelry, a showcase that follows the path of least resistance, and simply displays what you have in a way that doesn’t overpower what is inside, then you would choose Streamline Showcases.

Depending on your product, an aluminum, anodized gold, or black exterior finish will match accordingly. You have the option of mirrored doors, which can help to make your streamline showcase deeper and more expansive, a trove of treasure waiting to be opened.

The ideal store showcase base should be of a soft colored wood, like maple or cherry. You want a showcase that complements your retail display, but in a subtle way. It should afford your product a sense of grace, elegance, and simplicity.

Overall the Streamline Showcases that you choose should match your product, your store, and you. Choosing a showcase is a personal decision that is important to your business.

When you go shopping for jewelry, you walk into the store amidst acres of glass showcase. Streamline showcases flow on both your sides and jewelry sparkles and shimmers. The showcase on your left is gold plated, and looks like it could be about as valuable as what’s inside. The glass is polished and you can see your reflection looking up at you from the emeralds and rubies within. On your right is a tall showcase that holds necklaces, huge diamond clad necklaces, with each level improving in size and quality upon the last, and at the top, a museum worthy piece that must be out of your price range.

A sales person approaches you, bids you good day, and asks what you have in mind. You reply, and he leads you over to a jewelry showcase towards the middle of the store. Slowly, he bends down, slides the mirrored door in the showcase, and extracts two spectacular rings that make you feel embarrassed about having to ask the price of before you can continue. “Not to worry,” he reassures you, “these rings are on sale, and are within your price range.” It turns out he’s right, miraculously, and he leads you farther on into the land of the showcase to gift wrap your wife’s new ring.