Retail is an extremely competitive market.

Most stores have tight profit margins are and constantly looking for new and innovative ways to attract customers while saving money. Consequently, the “use and improve what you already have” mantra is really taking stride with many conscientious store owners. One area that many retailers are starting to realize is important to customers, is lighting. The distribution of light in a space, particularly luminance in and on room surfaces like store fixtures, appear to be a major determinant of room satisfaction.
Think about it: a bright room indicates cheeriness, and cheeriness and spending seem to go hand in hand.

Most of the time, when you’re in a gloomy mood, you’re mind is focused on other things besides spending money. Bright store fixtures that really illuminate the products not only work on highlighting their attributes, but contribute to the overall lightness and cheeriness of the atmosphere. There are many options for lighting in your retail environment, and you should really research which type works will with your particular environment. All in all, illuminating your products is key. You should think of your store fixtures as stages and your merchandise as the stars. You need the proper lighting to really get the audience’s, or your customer’s, attention.

When you’re just starting out in the jewelry business, it can be incredibly intimidating. If only it was as easy as buying a few Streamline showcases, filling them with merchandise and setting up shop! Closing sales and making profit takes extreme dedication, willpower, and thick skin. Success doesn’t happen overnight, it takes a while to get the rhythm of things, usually by trial and error. A really great way to get keen insight into the industry from others is to join professional organizations. Not only is it beneficial to you for networking purposes, but it beneficial because it makes you more credible in the eyes of the potential buyer. Here is a list of a few organizations that any jewelry store owner could benefit from:

http://www.rjomembers.com/ - Retail Jewelers Association- An organization of independent jewelry retailers.

http://www.nationaljeweler.com - National Jeweler Network – A group that is concerned with current affairs and trends affecting the jewelry trade.

http://www.jewelers.org - Jewelers of America (JA) – Another national association for the retail jewelers.

http://www.ags.org - American Gem Society- One of the oldest and most respect jewelry associations in the world and is particularly exclusive.

http://www.mjsa.org - Manufacturing Jewelers and Suppliers of America (MJSA)- According  to their website, MJSA exists to “provide the resources and support necessary for U.S. –based jewelry designer, manufacturers, and supplies to compete successfully.”

And if it’s a jewelry showcase you’re looking for, SturdyStoreDisplays.com has everything you need to make your merchandise sparkle.