When you’re making a big purchase, chances are that it takes you while to make the decision to buy it or not to buy it. Sometimes it even takes a few trips back into the store, before you really can decide. When someone is shopping for jewelry, they tend to want to make the most well-thought out decision and will generally take a lot of time looking at pieces they may consider buying.

So for jewelry stores, its imperative there’s a place for the customer to sit and view the merchandise. Odds are that people who come into your store have been on their feet all day, and the last thing they want to do is stand for an hour at the jewelry store looking at expensive merchandise. When the customer is comfortable they may be more likely to make a purchase, as they’re not focused on getting to a place where they can sit and relax. But the seating problem may stump you because there simply may not be enough room for. Luckily, there are sturdy store displays for that.

Bold Showcases make a Sit-Down Jewelry showcase, perfect for that indecisive customer who you really want to close the sale with. The showcases include frameless door mirrors and a T8 fluorescent light strip.

Most humans respond best to visual stimuli.

That’s why so many retail stores utilize their window space to show off products. By creating that visual connection between consumer and merchandise, you’re making the sales process a little easier. In addition to window display, many retailers opt for interior showcases. This is commonly done because visual merchandising is essential in the retail sales process.

By using creative store displays, you’re making a certain visual connection with potential buyers of your product, one that is long lasting. Visual merchandising helps showcase the product and educate your customers about its features in a memorable way. In turn, this makes them more apt to make a purchase.

Sturdy store displays are crucial in protecting your merchandise and keeping it looking its best. This can be very important for jewelry sales, where the safety of the merchandise is the key to the success of the business.

Also, by using a retail display, you’re establishing a creative medium for the merchandise to be presented, making it more attractive to the customer. Glass showcases make the product look special and valuable—like something that will give them they’re money’s worth. For clothing retailers, they can also help with suggestive selling by creating a imaginative and eye-catching display with the items you’re looking to sell.

If you’re looking for the best selection of visual merchandise items like store displays, be sure to visit sturdystoredisplay.com.